This text named Quality management system implementation possibilities in Croatian tourist destinations shows preconditions and possibilities as well as constraints for quality standard and business excellence implementation in Croatian tourism, particularly concerning tourist destination as «a travelling focus». Text is a continuation of previous discoveries concerning service quality, where the very tourist destination system complexity represents a complicating factor of quality management system applicability in tourist destinations. Moreover, the relation between life quality in present-day postmodernist society and tourism quality has been searched for and found Consequently, tourism and tourist destination are viewed from a different, new perspective where quality, that is values, for all involved groups in destination -stakeholders - gets a primary importance. Furthemore, tourist destination concept- constantly changeable business system in a continuous relation to environment, together with tourist policy and tourist organization- quality management system implementation frames in tourist destination, bave been analyzed. Next, the basic TQM system principles are shown, that is its applicability in tourist destination where integrated quality management system characteristics are acquired. Thus conceived, this system recognizes tourist destination complexity and its integrality. IQM system bas been accepted as a foundation for quality category and value system implementation in European Union tourist countries. This text final research resluts are shown in two ways: 1. it shows and analyzes indicators- the general quality standards in tourist destinations, but provides its own quality indicators system as well, particularly for Istrian inland tourist destination (IRQ system - Integrated Rural Quality), which can be applicable to other rural destinations, 2. the text shows organizational and functional model of present-day tourist destination management organization at three tourism organization levels: macro-, medium and microlevel. The author's proposed model, allowing for Croatian tourism specific qualities, is founded on the simmilar model analysis from the most developed European tourist destinations. Finally, the set presumption that quality managment is the optimal devepolment direction for Croatian tourism, considering all groups interests involved in tourism, and most importantly developing sustainable tourism, is confirmed. Consequently, Croatia should follow the European Union IQM system implementation directions, allowing for its own specific qualities, economic and social conditions.